Mayra Ruiz-McPherson is a senior digital strategist and marketing technologist with more than 20 years of experience in marketing, advertising, branding, and product design.
As founder of Marketing Budget Trends, Mayra initially conceived the idea of a “marketing budget trends tracker” after the economic recession of 2008. She then single-handedly designed this online directory from scratch, working with her interface designer and application developer to create a custom marketing budget search engine feature. Various advanced search filters were also included to help marketing decision makers track specific budget trends across numerous marketing verticals in a user-friendly, mobile-responsive way.
As editor, Mayra tracks marketing budget news or monitoring spend trends to publish and share here as time permits, in between client work and other projects.
Outside of curating marketing budget information, Mayra develops and supports multichannel marketing strategy for clients.