Founder & Editor

Mayra Ruiz-McPherson, Chief Budget Curator

Sr. Digital Strategist Mayra Ruiz-McPherson

Sr. Digital & Social Media Strategist Mayra Ruiz-McPherson (@TheDStrategist on Twitter). founder of digital strategy practice Ruiz McPherson & this website, The Marketing Budget Report. Photo credit: Karina Djijo.

Mayra Ruiz-McPherson is a brand journalist, senior digital strategist, visual storyteller, social media coach, speaker, and upcoming author.

Her interest in marketing budgets began when the recession befell the U.S. in 2008.

As a longtime marketing consultant whose income relied on marketing departments having sufficient budget to retain her services, Mayra sought to learn how marketing spend trends would evolve as a result of the recession.

It was then when she began to compile headline after headline about marketing budget news.

Over the years, she amassed a collection of curated headlines, links, and helpful resources which sat neglected in her computer files for many years. Until now.

Today, Mayra’s marketing budget curating efforts have been launched as The Marketing Budget Report

As Chief Budget Curator, Mayra regularly scans blog and news headlines to discover and publish relevant and timely marketing budget resources to help marketing decision makers plan accordingly.

When not busy collecting marketing budget news or monitoring spend trends, Mayra is assisting clients to develop and support multichannel marketing strategy. She’s also a full time graduate student concurrently working towards an MA in Media Psychology and pursuing her MFA in Illustration.

Many Thanks To …

Adeeya Prabhakaran


Adeeya Prabhakaran was a marketing intern at Ruiz McPherson Communications during the summer of 2013. In her intership role, Adeeya was instrumental in compiling large amounts of data about digital, social media and mobile marketing spend trends. Her findings will be shared and disseminated in a future downloadable ebook report focused on digital marketing spend trends in the last several years.

Daniel Osorio


Our Digital Media Assistant, Daniel Osorio, juggled many of his digital media projects in support of Ruiz McPherson Communications clients to help track and save endless marketing budget-related headlines over the years. Much of our historical information about marketing budget reports was and has been made possible for sharing and posting here in large part due to Daniel’s archiving efforts.