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Social Ad Spend Surpasses Television: New Research

Date: October 12, 2016

Multichannel(s): Advertising Spend, Digital Marketing, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Is your company wondering where to allocate its advertising budget?

Are you on the fence about whether jumping into social media advertising is worth it?

New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.

SourceSocial Media Examiner

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