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Gartner: Social media advertising set to double

Date: October 4, 2016

Multichannel(s): Advertising Spend, Digital Marketing, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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  • Gartner’s 2016 Digital Marketing Channel survey found that 38% of respondents currently have a social media advertising program in place, and that will more than double to 80% within the next twelve months, meaning 42% of social media marketers will launch social advertising for the first time.
  • Almost two thirds of respondents expect to have employee and/or customer advocacy programs in place within the next year.
  • Advocacy programs extend the reach of social media programs by using employees and customers to operate similar to influencer campaigns in order to build trust along with extending the reach of social media efforts.

SourceMarketing Dive

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