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National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains

Date: August 16, 2016

Multichannel(s): Advertising Spend, Native Advertising

Added by: Mayra Ruiz-McPherson

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National TV ad spending rose 3.3% in the second quarter — but much of those gains went to lower CPM cable TV shows.

Standard Media Index — now modeling the entire national TV ad market based on data from 70% of media agency bookings — says the national TV ad market was driven by cable networks, which rose 6.5% during the period.

Broadcast national TV was flat from the second quarter a year ago — with the top four broadcast networks slipping 2.5%.

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