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Nearly 30% Of Marketers Plan To Increase Size Of Their Marketing Budget Over The Next 6 Months Of 2016

Date: July 26, 2016

Multichannel(s): Digital Marketing, Marketing Technology, Traditional & Offline Marketing

Added by: Mayra Ruiz-McPherson

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Nearly 30% of marketers are planning to increasing the size of their marketing budget over the next six months, according to a recent report conducted by the American Marketing Association (AMA) in partnership with Millward Brown Vermeer,

“As marketing budgets increase, we expect most of the dollars to be allocated toward media placement, new product development, sponsorships, and market research and analytics,” said Russ Klein, CEO of the American Marketing Association. “While marketers display increased optimism on their industry and budgets, there is evidence they are not as confident about the ability to quantify the ROI of marketing initiatives.”

Source: The Drum

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