back to main

Programmatic Ad Spending Surpasses $22B

Date: April 5, 2016

Multichannel(s): Programmatic

Added by: Mayra Ruiz-McPherson

Print this page

Programmatic advertising is still growing in popularity, although at a decreasing pace.

More than two-thirds of digital display advertising will be bought using the technology, according to a new report from eMarketer, which forecasts programmatic spending to surpass $22 billion this year. That’s a whopping 40 percent increase over last year.

The increase is being spurred by ad buyers’ becoming more comfortable with the technology as it becomes an essential tool, Lauren Fisher, a programmatic analyst at eMarketer told Digiday.

Source: Digiday

back to main


Comments