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Facebook To Command The Lion’s Share Of US Social Network Ad Spending in 2016

Date: February 8, 2016

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015.

As a result of Facebook’s strong usage rates, it will continue to command the lion’s share of US social network ad spending. This year, Facebook will capture 73.4% of social network ad spending in the country, or $9.86 billion. Twitter is a distant second, on course to capture 13.8% of US social network ad dollars, or $1.86 billion.

Source: eMarketer

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