The report measured more than 60 brands that are engaged in advertising to Millennials, finding that the average budget allocated to marketing to Millennials (36%) on mobile is 15% higher than the average millennial’s actual consumer spending (24%).
However, Millennials and Gen-xers account for nearly half of all consumer spending.
According to research consultancy TNS, the average Millennial with Internet access and a smart device spends a little over three hours a day on that device. That’s 47 days a year. In addition, 76%of the 16-30s watch online video on a daily basis, while 71% use social media.