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Local Ads Expected To Hit $146B In 2016, Digital Is Largest Slice

U.S. local advertising will see modest growth next year — about the same pace at the overall economy.

Total local advertising revenues in the U.S. will climb 3.75% to $146.6 billion in 2016 — up from $141.3 billion this year, according to BIA/Kelsey, the advisory company focused on local media.

The fastest-growing area is all local online/digital revenues — with a 12.1% rise to $42.6 billion from $38 million in 2015.

Source: MediaPost

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