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Facebook Retargeting Spend Increases: New Research

Date: November 11, 2015

Categories: Advertising Spend, Digital Marketing, Online Advertising, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Why Facebook Retargeting?

While everyone has probably seen Facebook retargeting, not everyone knows how it works.

Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow you around the web. When you visit a different site or Facebook, the code triggers those sites to show the initial site’s ads.

Source: Social Media Examiner

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