The message from YouTube was loud and clear:
YouTube — not TV — is where primetime entertainment lives.
Eileen Naughton, Google’s UK and Ireland managing director, hammered the point home with this stat:
“Advertisers reach their target audiences far more efficiently by adding YouTube to their media plans … especially the hard to reach 16 to 34-year-olds where cost per reach point is optimized when 24% of your TV budget is allocated to YouTube.”
Source: Business Insider