Online video is the fastest-growing segment in the digital advertising sector. The online video ad market in the US is projected to grow 33.8% this year to $7.7 billion, according to eMarketer. By 2019, US advertisers will be spending $14.4 billion on online video ads, eMarketer predicts.
Snapchat is on track to generate $100 million in revenue on an annualized basis, according to an October report from the Financial Times.