Mobile video has enabled the dramatic rise in video consumption across the Internet. Video already accounts for a considerable amount of the internet’s bandwidth and that share is always growing.
Video ad spending has grown tremendously during this year. In fact, each quarter the percentage of spending on video, has increased from 32 percent in Q1 to 66 percent in Q3. Spending on gaming related content grew from 16 percent to 46 percent. In the non-gaming, video ad spending increased 51 percent.
Video seems to be at the center of a perfect balance right now. With increased smartphone and app usage among coveted demographics, and a strong desire for video content, video ads seem capable of solving a lot of problems for marketers and app developers.