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Paid-Search Spending Cools As Advertisers Keep Powder Dry For Holiday Blitz

Date: October 30, 2015

Multichannel(s): Advertising Spend, Digital Marketing, Mobile Marketing, Online Advertising, Search Engine Marketing

Added by: Mayra Ruiz-McPherson

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Paid-search spending cooled in the third quarter after a strong first half of the year, according to a trend report issued this week by iProspect, part of Dentsu Aegis Network.

According to the report, authored by iProspect’s Alex Funk, senior director, Bought Media Strategy, the softening was partly due to higher prices for paid search clicks and advertisers opting to save budgets for the rapidly approaching holiday push.

Cost-per-click prices rose 9% year-over-year in Q3, showing a slowdown of the 25%-30%  year-to-year increases in the first half.

Source: MediaPost

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