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North America Leads The Globe In Search Marketing Spend With Gains of 17% From A Year Ago

Date: October 21, 2015

Multichannel(s): Online Advertising, Search Engine Marketing, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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According to Adobe, Facebook ads are 51 percent more relevant than Google’s display ads. Many of those Google ads run on YouTube.

In short, Facebook’s click-through rates are up 35 percent from a year ago. The big takeaway is that chief marketing officers increasingly see Facebook as a strong Google counterweight. It’s worth noting that Google is still growing with click through rates up 25 percent from a year ago.

Adobe’s analysis is based on more than 900 billion digital ad impressions as well as more than 23 billion referred social visits.

Other takeaways:

North America leads the globe in search marketing spend with gains of 17 percent from a year ago.
Bing’s growth in paid search spend surpasses Google in every region but North America. This growth, however, is off a smaller base.
Smartphone cost per click growth is flat for the third quarter.

Source: ZDNet

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