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Study Finds Social Media Claiming Larger Share of Ad Budgets

Date: August 26, 2015

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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According to a recent second-quarter agency survey conducted by STRATA, social media advertising is garnering a larger share of advertising budgets. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter. Another 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising with 93% planning to use it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%).

Source: MediaPost’s MediaPsssst

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