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US Spent Record $137.8B On Advertising In 2014

Date: July 6, 2015

Multichannel(s): Digital Marketing, Traditional & Offline Marketing

Added by: Mayra Ruiz-McPherson

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The top 200 advertisers in the United States spent a record $137.8 billion on advertising in 2014, up 2% year on year, according to Ad Age’s annual “200 Leading National Advertisers” report.

But while this reads like promising news for the advertising sector, the growth rate was the lowest since the ad market recovery began in 2010, according to the report, which notes that leading advertisers are striving to make their media buys more efficient.

Source: Business Insider

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