Mobile technology has dramatically changed the way consumers access the Internet, and naturally, advertisers are following suit. Mobile and desktop ad spending are headed in two different directions, with mobile ad spend expected to pass desktop by next year and nearly double it by 2017.
But the mobile ecosystem has been plagued by complexity problems for years — that’s why year after year you hear the jokes about the “year of mobile” finally arriving.
Spending is a clear indication that advertisers understand the importance of a mobile presence, but necessity doesn’t always go hand-in-hand with ease.
That’s the crucial part for triggering mobile’s growth — and advertisers’ success. And despite the fact that mobile is almost too complex for advertisers to navigate, now is the time for them to ramp up their investment.