By 2016, marketers are expected to spend $189 Billion on advertisements in the states, an amount that represents 31.9% of the global ad market. That figure is slated to reach record heights by 2018, when mobile units will account for over 22% of all advertising spending worldwide.
Despite the rapid growth of digital video, the total amount of advertising dollars spent today on traditional television still surpasses digital exponentially.
In 2014, over $5.9 billion was spent on digital video advertising, growing by 41.9% from 2013. Although linear TV ads increased within the same time span at a much lower percentage (3.3%), the overall spend crossed the threshold of $68.5 billion.