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Digital Budgets Are Slowly Increasing In Asia Pacific

Date: May 6, 2015

Multichannel(s): Digital Marketing, Global & International

Added by: Mayra Ruiz-McPherson

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Digital budgets are slowly increasing in Asia Pacific, with 79% of respondents say they have increased budgets over the last 12 months. Marketers who leverage metrics tied to the bottom line, profitability and growth, are having greater success persuading internal stakeholders to increase their investment in digital.

Source: MoneyControl.com

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