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Auto Expected To Spend $15.1 Billion On Local Advertising

Date: May 11, 2015

Multichannel(s): Digital Marketing, Traditional & Offline Marketing

Added by: Mayra Ruiz-McPherson

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The automotive industry is expected to spend more than $15.1 billion on local advertising this year, with roughly one-third of it going to TV, according to a BIA/Kelsey report released today.

However, the report shows digital spending is growing, and expected to continue. Pure online advertising, consisting primarily of search, is the largest digital automotive channel. BIA/Kelsey projects all growth in local advertising for the automotive vertical category will occur on online/digital media, reaching 30% of total local advertising by 2019, up from 12% in 2015.

Source: NetNewsCheck

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