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Mobile Ad Spend To Top $100 Billion Worldwide In 2016, 51% Of Digital Market

Date: April 2, 2015

Multichannel(s): Global & International, Mobile Marketing

Added by: Mayra Ruiz-McPherson

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The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.

eMarketer: Mobile Ad Spend To Top $100 Billion Worldwide In 2016, 51% Of Digital Market

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. Between 2016 and 2019, the last year in our forecast period, mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally.

Source: eMarketer

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