That was quick. It seems like only yesterday (OK, it was a few years ago) that everybody kept predicting “mobile is about to take off” but it just kept on, uh, not happening. Well, now it’s happened. A new report from eMarketer predicts that mobile will account for half (49%) of all digital advertising spend this year, rising to 60.4% in 2016, and reaching 72.2% by 2019.
As a proportion of total media ad spending, mobile advertising will jump from 15.3% this year to 20.4% in 2016, reaching 28.6% in 2019, according to eMarketer.