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Marketing Budgets 2015: Digital Investment Continues To Grow [Infographic]

Date: March 3, 2015

Multichannel(s): Digital Marketing, Traditional & Offline Marketing

Added by: Mayra Ruiz-McPherson

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77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.

This stat is taken from Econsultancy’s Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.

The survey, featuring responses from almost 600 companies, acts as a guide for the general health of the marketing industry, looking at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Although much more in-depth analysis can be found by clicking the above link to download the full 64 page report, Econsultancy also created the following infographic, revealing some of the key highlights…

Digital marketing budgets increase for 2015

 

Source: Econsultancy

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