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Paid Content Promotion Budgets Will Grow In 2015

Date: February 6, 2015

Multichannel(s): Content Marketing

Added by: Mayra Ruiz-McPherson

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Paid content promotion is poised for a heavy uptick in budget allocation, according to a new survey emphasizing the value of sponsored content. PR Newswire and the Content Marketing Institute collaborated on a survey that found 87 percent of content marketers are planning to either increase or maintain their budgets for paid promotion.

Brand-building content has been growing in value for some time now, and marketers and brands are finding success in using this channel to serve multiple purposes. Marketers are able to increase their own content wares, while brands can expand their reach through new online outlets.

Source: Relevance

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