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3 Reports Offer Insights on State of Paid Search in Q2

Date: July 17, 2014

Categories: Search Engine Marketing

Added by: Mayra Ruiz-McPherson

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We just recently saw Q2 come to a close, and a flurry of findings of Q2 activity in the paid search arena have been published. Three reports hit our inboxes yesterday, one from Adobe’s Digital Marketing, one from Kenshoo and one from The Search Agency – all highlighting paid search spend, click-through rates, cost per click and more by engine and device in Q2. Here’s a snapshot of some of those findings.

Spend

Spend is up across the board, according to the three studies.

United States

The Search Agency reported a 22 percent increase year-over-year (YoY) in paid search spend. Here’s a snapshot of not only spend, but also clicks, click-through rate, and cost per click YoY.

Source: Search Engine Watch

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