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The Surprising State Of Digital Ad Spending In 5 Charts

Date: June 27, 2014

Multichannel(s): Digital Marketing, Global & International, Online Advertising

Added by: Mayra Ruiz-McPherson

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Global ad spending will top $516 billion this year, according to the latest forecast from Magna Global. ZenithOptimedia is even more optimistic in its own ad spending report, predicting global expenditure to hit $524 billion, a 5.4 percent increase over last year. A big winner here, of course, is digital advertising, which Magna Global expects to increase $20 billion to $140 billion. That’s nearly a third of overall spending — and proof that advertisers are once again going where the eyeballs are.

Source: Digiday

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