It is planning season – or it should be. As the summer wanes and back-to-school ads start to turn your head to fall, you can see the coming year looming just over the horizon of holiday glitter. You are starting to think about 2014. A lot of marketers seem intent on looking for ways to waste their budgets, so as a public service we put together some time-tested ways to reliably ensure that you are wasting your time and money, including:
- Plan blindly and quickly. Don’t consult your site stats or your previous campaign or performance history. What could prior results possibly tell you about the current state? Be sure to condense the planning schedule so that you can’t possibly execute anything effectively.