It says the use of social networks such as Facebook for buying goods and services is “a significant opportunity for companies and brands”. Bord Bia’s insight and brand manager Paula Donoghue points to research by information technology company Gartner, which predicts that half of all internet sales globally will take place via social media by 2015.
“It’s quite easy and risk-free for brands to set up on Facebook if they are dipping their toes into the water,” she said. “Instead of setting up an online store, they are starting to sell via Facebook.”
The Bord Bia report says the interaction between technology and consumer trends is leading to “a tipping point” in shopper behaviour.
Source: The Irish Times