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eMarketer: Mobile Ad Spending to Climb 95% This Year

Date: August 21, 2013

Multichannel(s): Mobile Marketing

Added by: Mayra Ruiz-McPherson

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The latest projections shared this week by eMarketer indicate that mobile ad spending will increase 95 percent in 2013.

If accurate, mobile ads will claim more than 20 percent of all digital ad spending (and 5 percent of total media ad spending) for the year.

US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates.

SourceMobile Marketing Watch

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