U.S. mobile ad spending this year will surge 75% to nearly $8 billion, with Googlepocketing half of that, according to eMarketerestimates. Mobile ads will account for more than 50% of Facebook revenue by year end. Half the U.S. population will be carrying smartphones in 2014.
Want to know more? Check out Mobile Fact Pack 2013, Ad Age DataCenter’s handy guide to mobile marketing with stats on ad spending, facts on Facebook, market-share figures on Android and iPhone, analysis of consumer behavior and a ranking of mobile agencies.
For the giants of tech, mobile took on added urgency this year as online audiences started shifting away from PCs faster than anyone expected. Smartphone penetration exceeded feature phones in the U.S. for the first time, according to ComScore.
Source: Advertising Age