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72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]

Date: August 15, 2013

Multichannel(s): Advertising Spend, Online Advertising

Added by: Mayra Ruiz-McPherson

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Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014.

A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search. However, in a year in which enhanced campaigns loomed, just 65 percent said they feel optimistic compared to 2012.

Still, there is no sign of shrinking budgets. Seventy percent increased PPC spend this year and nearly three quarters (72 percent) of respondents plan to increase PPC spend in 2014.

SourceSearch Engine Land 

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