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70% Of Marketers Plan To Spend More On Social Media This Year [STUDY]

Date: August 19, 2013

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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If your answer was “yes”, you’re not alone. Almost three-quarters (70 percent) of brand marketers surveyed by CMO Council and Vizu earlier this year said that they planned to spend more on their social media marketing in 2013, with mobile (69 percent) and video marketing (64 percent) also high on their budgetary checklist.

Conversely, rich media and standard display ads are seeing an increase in spend from less than a quarter of marketers.

Source: CityU

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