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Social Media Marketing Plans and Budgeting: Executives Weigh In on Social Media Spending in Next 12 Months—Facebook Marketing Spend Expected To Lead Social Budgeting, Creative Group Study Finds

Date: July 24, 2013

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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What are the hot spots for social media marketing in the coming year? According to a new survey by The Creative Group, more than six in 10 (62 percent) advertising and marketing executives interviewed said they expect companies to increase their spending on Facebook marketing in the next 12 months. This is up from 53 percent who planned to boost their Facebook budget one year ago. Executives also anticipate companies will channel more marketing dollars toward LinkedIn (51 percent) and Google Plus (50 percent), up from 38 percent and 41 percent of respondents, respectively, last year.

The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals. It was conducted by an independent research firm.

Advertising and marketing executives were asked, “Do you anticipate companies will increase or decrease their advertising/marketing investment in the following social media sites in the next 12 months?” Their responses*:

Source: Bulldog Reporter

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