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Businesses now spend 24% of total marketing budget on paid search

Date: July 16, 2013

Multichannel(s): Search Engine Marketing

Added by: Mayra Ruiz-McPherson

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The UK Search Engine Marketing Benchmark Report 2013 asked respondents about the division of marketing budgets into the search, social media and display categories.

Paid search is apportioned the largest average budget by companies (24%), followed by SEO (18%). Social media and display had equal average share of budget (both 11%).

This figure could potentially increase further by 2014, as more than half of respondents (55%) said they expect their PPC budgets to increase over the next 12 months.

SourceEconsultancy

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