If there is one thing hoteliers can’t forget to budget for in 2014, it is digital marketing. Keeping website and mobile web content fresh, scrutinizing the property’s reputation via the web and social media channels, plus responding to guest reviews is critical for operational success and true customer-relationship management. The good news is that hoteliers can count on the fully managed digital marketing programs and expertise offered by Lodging Interactive and it’s social media marketing agency, CoMMingle.
“‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ Hoteliers need to heed this advise [offered by one of the world’s most savvy and successful businessmen, Warren Buffett], especially in today’s digital marketing age,” said DJ Vallauri, Founder and President of Lodging Interactive, an award winning full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. “Many hoteliers are already finding it hard to keep up with managing content on Facebook, Twitter, and You Tube. Throw in rapidly growing channels Google+, Pinterest, Instagram and others, and marketers are realizing they’re going to need help in order to be effective. The same is true for responding to online guest reviews and managing a hotel’s online reputation. If any of these digital marketing touch points are not being properly orchestrated, the hotel’s reputation and revenues will be negatively effected.