Strategy Analytics this week issued a new report in which the firm predicts that spending on consumer mobile media services will rise from $161 billion in 2012 to $200 billion by 2017.
Mobile media spending refers to content consumed via the handset. including handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts.
The industry projections are contained in the new Strategy Analytics report titled “Global Mobile Media Forecast: 2001-2017.”
Source: Mobile Marketing Watch