Social media doesn’t exist in a marketing silo. Other marketing elements contribute to promoting your presence on various social media entities and social media supports other elements of your marketing mix; it’s a two-way relationship.
Ensuring that your social media strategy is integrated into your marketing mix is critical for stretching your small business budget.
Based on Social Media Examiner’s 2013 Social Media Marketing Industry Report, marketers use a variety of marketing formats in addition to social media. The top three elements on marketers’ list remained the same as in 2012 and 2011.
Source: Heidi Cohen