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Digital Ad Spend Rising, Twitter Up 95%

Date: June 21, 2013

Multichannel(s): Advertising Spend, Content Marketing, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Ad spending soared at Twitter and YouTube in May, while they dropped slightly at Yahoo and Facebook. Twitter dollars jumped 95%, while YouTube was up 43% compared to May 2012. Yahoo fell 4% and Facebook was down 1%.

The figures come from combined spending by four large holding companies — Aegis, Havas, Interpublic and Publicis — representing about 60% of total agency spend.

Total digital dollars for the top-20 digital vendors in May were up 42% versus last year, according to Standard Media Index (SMI), which monitors actual booking data at the four large groups. Digital had its largest one-month year-over-year gain since August 2010.

Source: Mediapost

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