The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52% annually to $400 billion by 2015. The vast majority of mobile’s sales impact — at least 85% — is taking place offline rather than through m-commerce transactions.
Separately, spending on mobile marketing (across mobile phones and tablets) in 2012 totaled $6.7 billion, with that amount projected to reach nearly $20 billion by 2015.
The findings come from a new study commissioned by the Mobile Marketing Association designed to provide what it calls the first overview of the mobile marketing industry and its contribution to U.S. economic performance. The MMA’s “Mobile Marketing Economic Impact Study,” was released Thursday at the trade organization’s New York Forum.