Adopting social media marketing strategy in your business is one of the best tactics to improve your business. 56% of marketers worldwide say that they want to integrate their Email marketing with social marketing this year. Also, marketing professionals world-wide focus on social marketing this year. In addition, 80% of them said they planned to use social media data in their broader marketing efforts and they also think social marketing can drive business campaigns effectively.
Social media spending as a percentage of marketing budgets will be increased to more than two folds over the next five years, that’s according to a Duke University Fuqua School of Business survey of US marketers commissioned by the American Marketing Association (AMA) which was conducted in February 2013 which included 468 U.S. chief marketing officers.