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71% of businesses plan to increase digital marketing budgets this year: report

Almost three out of four businesses (71%) plan to increase their digital marketing budgets this year, according to stats included in the new Econsultancy/Responsys Marketing Budgets 2013 Report.

More than two-thirds of client-side respondents (70%) said their companies would be increasing the amount spent on content marketing, a figure that tallies with findings from the Econsultancy/Outbrain Content Marketing Survey Report in which 90% of respondents said the discipline would become more important over the next 12 months.

SEO and email marketing for engagement and retention are also popular areas for increased investment (both 65%).

Source: Econsultancy

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