The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles. For social media to assist in online brand strength, supplant customer service, and ultimately aid in qualified customer acquisition, an effective plan and professional team for daily execution needs to be put in place.
Budget Consideration No. 1: Social Media Marketing Strategy
A social media marketing strategy in itself should be considered your first investment. Whether that’s delivered by a social media consultant, a social media marketing agency, or an internal social media manager, the strategy is a roadmap that no company can afford to do without. A proper social media marketing strategy, as I covered in my recent ClickZ column, requires specific steps. The investment in the strategy will certainly take time and most likely dollars, especially if you require creation of compelling content to sell strategy up the corporate chain. To do it right, especially if you’re on the marketing team of a mid-size or enterprise-size organization, you should expect to invest $5,000 to $10,000 in strategy and a solid month of time.